INL – News

A lot of on-line professionals are discovering how easy backlink building with RSS is for getting their website a good ranking position in the search engines – yet syndication feeds have many other uses in promoting its success. Here are a few reasons to use this tool to its full advantage:

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Putting videos online is all the rage but is it really just as simple as uploading a video to YouTube or your website for people to find it? The simple answer is No. You need to do some work to make it search engine friendly just like all content needs to be on the Internet. So here are some quick tips on how to do just that.

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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines

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Website content is more than just words on an html page. Content is comprised of all the elements users see and interact with when visiting your website. This includes more than simply words on a web site. Quality content includes words on a page as well as pictures, images, audio, and video. Content may also include RSS feeds, tag clouds and other elements like social media and forums.

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The 55 second clip “Charlie bit me” in youtube got more than 6 million views worldwide. So popular is the vidoe that it has inspired several spoofs which shows two not so cute grownups mimicking the innocent, unrehearsed acts of Charlie and Harry.

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