Finding the right product to promote is essential to succeed with affiliate marketing. There are thousands of affiliate products out there, but not all of them will make you money. Some products are garbage and don’t work right at all. Another product might be very good, but its landing page is bad so nobody is buying it. To succeed with affiliate marketing, you need to find a product that’s proven to make money for its affiliates. Why sell something that nobody wants to buy?
To find that right product to promote, we’re going to use the Clickbank affiliate network. Although there are several excellent affiliate networks out there, Clickbank is one of the best for beginners. They have an enormous selection of digital products to sell, they always pay out on time, and it is easy to get accepted into the network. Unlike other affiliate networks that make you apply to promote specific offers, Clickbank lets you promote all offers on their network immediately.
Your first step when choosing a product to promote, is to think about a niche. The best way to do this is to brainstorm and write down five or ten areas you think you would enjoy researching about. When creating your site around a product, you will be spending a lot of time with it, so make sure the topics you write down aren’t something that will bore you to death.
Once you have your topics, visit the Marketplace section in your Clickbank account. Clickbank has its products divided into categories, so pick an appropriate category and perform a search for each of your topics. In the results, you will get a list of products that Clickbank sells that best match your search term. Underneath each product description, you will see a number of different metrics.
The key metric to look at, is the gravity score. Gravity basically tells you how many affiliates have made sales with this product recently. If many people are making sales with this product then you should have no problems promoting this product as well. Usually I try and pick a product with a gravity score over 50. The other metric to look at is the dollars per sale. If you are going to use pay per click marketing to drive traffic to your product, then pick a payout greater than $30 per sale. This allows you to cover your advertising expenses and still make a decent profit.
Using the two criteria talked about above, jot down a list of products that satisfy these criteria. Now pick the product that you would be most interested in researching about and selling. You already recognize that other affiliates are doing well with these products, so the key here is picking the product that will keep your interest so you can promote it successfully. This is the first step towards making money online.
