INL – News

SEO and SEM; familiar with these terms? If you?re a webmaster, you certainly are. If you spend a lot of time with a webmaster, you?ll hear the two terms tossed around so frequently they will probably seam as if the two terms are interchangeable. However, that view would be wrong, as there is a difference between the meanings of the two words.

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Everyone who has a website wants more needs more traffic. The problem is not all traffic is created equal. A lot of webmasters get so lost in the search for more traffic they lose the focus on if that traffic has any real value. All Traffic is not created equal. Believe it or not some traffic is valued more then other type of traffic.

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Starting any SEO campaign with anything other than keyword research is a waste of time. To be truly successful with SEO you must begin with a well thought through keyword strategy and analysis. Once you\’ve identified the most important keywords for your campaign, the next step is to optimize web pages for top rankings. I\’ve discovered a number of techniques that work especially well for on page optimization.

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Whatever the size or nature of your company, having a website is always advantageous for many different reasons but most of them point to your constant need to be where the people look. These days, it\’s the Internet. On the other hand, it\’s not enough that you do have a site. You also have to make it as traffic-attractive as possible because that\’s the only a web site helps.

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People have often asked me when they see me about what is the new and most profitable trend in ecommerce and I respond without hesitation “video content”. So I am excited to see more new technology appearing that can place video right into a persons inbox, and seeing businesses experimenting with it. Recently a study revealed the most time on the internet for a person is spent in there inbox so isn’t that where a business wants to place there ads or content. Absolutely. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.

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